BMW has lost the M of Mojo… long time ago. There’s no clear vision on personal mobility in the near future, except for hoping that their cars will outsell the competition. That’s no vision. Practically all car brands suffer from this, with the exception of maybe Toyota. But I agree, one tends to expect more of the Bavarians. Btw, a company that makes cars that are no different from conventional cars except for having full-electric drive… is a dangerously collapsible business model…

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Identify how high-tech bypasses common sense to sell us a solution that frequently misses the point | country: Netherlands

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