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Why the bird’s eye view? What we need is a car-equivalent of the smartphone. It’s that simple. Telecommunications and modern media are about the ability to instantaneously bridge distances (through wireless)… Personal mobility is about bridging distances in person. For the first we use the smartphone. However, for the second we face all sorts of mega-problems, related to car travel: poor air quality, climate change, time lost in gridlock and subsequent health and quality time issues, the car’s intrusion of our living environment, self-driving which hasn’t panned out yet. The solution is actually very simple: dramatically reduce the car’s footprint. We no longer use those bulky PCs and brick-like mobile phones. So, why not have some sort of equivalent of the smartphone, a Smart-Mobility APP(liance like vehicle). People not necessarily favor small cars or particularly like them…

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So, come up with something that makes sense (incl. future aerial transit), feels different, looks ‘cool’, is fun to drive (tilt) when you switch to manual, affordable and safe to use. The smaller/sleeker the vehicle, the more road space there is to enjoy yourself. Global car sales are around 90 million each year — committing 1 out of a 1000 prospective car buyers will do. Think of urbanites, singles, couples, early-adopters, greenies, techies, two-car households. Would/could be the perfect vehicle for ride-hailing too. Particularly since the average cab/Uber ride consists of 1.2 passenger, and a sleek vehicle footprint is way better suited to driverless than those SUVs and MPVs Waymo and Uber have been using!

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Identify how high-tech bypasses common sense to sell us a solution that frequently misses the point | country: Netherlands

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