It’s only human that people change their mind after something catastrophic has happened. Many examples of this. THE challenge is to have them change their mind before we collectively have passed the point of no return. Energy transition stands a better chance if it’s played out through everyone’s wallet and by pointing out the economic benefits. 1. Renewables are cheaper than to persist in using fossil fuels, more money can be made, more jobs created, plus prevention is always cheaper than damage control ‘after the fact’ 2. Energy conservation is another thing. Why waste energy if you can do with less? Led bulbs good example. You enable people to actually save money.

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Identify how high-tech bypasses common sense to sell us a solution that frequently misses the point | country: Netherlands

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