Not all creativity is perceived and assessed the same way. Reason why for instance automakers only seem innovative (new technology mainly comes in the form of add-ons), is because their vested interests make it impossible for newcomers to get noticed and pull through. (Car) media and journalists are more than happy to comply with automakers, since those ‘vested interests’ also represent big advertising bucks. The industry’s attitude prevents it from actually taking on the problems we have been enduring for decades now, unless authorities really force them to. I am talking gridlock, poor inner city air quality, wasteful use of all sort of resources. What automakers’ business model is basically about? Not innovation and progress in the best interest of customers and communities, but produce a successor to a present car model, and hope it will sell better than that of the competition’s. There’s simply not the same level of creative thinking and interacting going on as for instance in the movie industry. Let’s compare.

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Identify how high-tech bypasses common sense to sell us a solution that frequently misses the point | country: Netherlands

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