Thanks for sharing. You are so right about a lot of things. Narrative comes first, not the pitcher’s ‘thingy’. The story (situation, challenge, the road to solving and salvation, all’s well that ends well) will either interest your audience, or not. So-called expertise is usually meant to impress, intimidate, overrule people who have the most obvious questions but dear not ask them, and of course lure investors. I know of startling cases where investors simply have not done the most elementary due diligence before shelling out millions.

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Identify how high-tech bypasses common sense to sell us a solution that frequently misses the point | country: Netherlands

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