That was Musk's initial thought: subscription-based rather than selling cars. But Tesla shareholders don't see it that way. And if you regularly visit the Tesla forum and read what's being posted, you definitely know that Tesla users are very protective about owning the car. Last week I opened a discussion, titled: "Will Car Automation Disrupt the Personal Mobility market?" My thought too, that automation may well and probably will disrupt. But it all depends on the type of vehicle. Car ownership is more persistent than industry watchers want you to believe, despite the substantial costs involved. Tailoring cars to buyers’ individual taste, lots of gadgets, the sort of performance unimaginable a few years ago, are the latest in keeping a personal car high on people’s wish list. That’s not to say that there can be more types of catering to personal mobility. It’s why A D S developers count on ride-services to replace carmakers’ wasteful hardware focus, which is aimed at selling as many cars as possible, Tesla included. Let’s face it: Teslas are wanna-have cars, wanna-own cars. You need something that’s more utilitarian to fully exploit the efficiency of autonomous vehicles…