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Yep… Apple iCar best ‘savored’ pear-shaped?

Many expected Silicon Valley to have brought robo-cars by now, taking over the personal transit market from automakers. Think of green, clean, connected, driverless machines, a solution to gridlock. Instead, its ride- hailing companies Uber and Waymo started using SUVs and MPVs they got from automakers. Not the type of vehicles to use if you want to improve transit times, lower costs, deploy driverless, and zero emission. Car makers find it hard to bring affordable electric cars without subsidies, realize self-driving (not yet solved by Silicon Valley either), and do something about growing traffic. An Apple iCar can break through this impasse, speed up the ‘Green’ revolution, bring driverless, and in time literally fly off altogether.

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Look, the promise of an iCar has been hanging over the market for quite some time now. Ever since the demise of its former CEO, Steve Jobs, almost eight years ago. Rumor has it that Apple has recently sped up its efforts. Since no one knows what it will look like, perhaps now is a good time to come with suggestions — “if Moses won’t go to the mountain, better give Moses some pointers”. Here is a hint: we no longer use bulky PCs and brick-like mobile phones… iPhone revolutionized personal communications. iCar could/should do the same to personal mobility. With the comfort and safety of a regular automobile, the fun, agility and economy of a motor scooter, electric drive and electronic controls, an iCar would be the ultimate Smart-Mobility App(liance).

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Identify how high-tech bypasses common sense to sell us a solution that frequently misses the point | country: Netherlands

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