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Yup, self-preservation and self-interest are more convincing reasons. People only change their mind after something catastrophic has happened or when it seriously affects their wallet. Like having to rebuild a house after it has been swept away by rising seawater. THE challenge is to have them change their mind before we have passed the point of no return. Energy transition stands a better chance if it’s played out through people’s wallet, but also by pointing out the economic benefits. 1. Renewables are cheaper than to persist in using fossil fuels, more money can be made, more jobs created, plus prevention is always cheaper than damage control ‘after the fact’ 2. Energy conservation is another thing. Why waste energy if you can save on your electricity bill? Led bulbs are a good example. You enable people to actually save money.

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Identify how high-tech bypasses common sense to sell us a solution that frequently misses the point | country: Netherlands

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